37 statistics of Spotify in 2023 are listed (2023)

When it comes to the music streaming market, Spotify is the clear leader. The media services company founded in Sweden has opened the way for music lovers to buy their favorite songs online. It has improved the way people around the world listen to music. In this post, I will tell you about 30+ facts and statistics about Spotify to show how popular this music streaming platform is. You can learn a lot about Spotify and its plans to dominate the music streaming industry by looking at the company's statistics. In the next section of this article, we will dive into amazing statistics and facts about the most used music streaming platform, Spotify. These facts and statistics are authentic and well researched.

History of Spotify

1. The idea of ​​Spotify first came into focus in 2006, and the app was released two years later in 2008.

According to research, Spotify was created in 2006. Daniel Ek is credited with founding Spotify. Initially, the service was only available in six European countries. However, in 2011, it debuted on the American market, which had enormous development potential. There are two ways to listen to music on Spotify: free and premium options. In the free option, you are allowed to listen to music for free, but you also have to watch commercial breaks every few songs. To access the full content of the platform without interrupting advertising, a premium version is available. Streaming your music in higher quality is another advantage. In order to effectively control the spread, the site initially only offered free accounts to invitees. At the same time, paid services also became available.

2. Spotify launched its free service in the UK in February 2009.

Research shows that a year after Spotify's expected success, the company reverted to its "invitation-only" approach around Christmas. Premium cards of one, three, six and 12 months have also been introduced for listeners, allowing them to upgrade to a premium service. In 2011, when it entered the American market, the brand took a new approach. For the first six months, only a free trial with in-app purchases was offered. New users can enjoy ad-free music as much as they want. After the end of the six-month period in January 2012, only 10 hours of listening per month and repeating five songs are allowed. In March of that year, there were no restrictions.

Financial statistics of Spotify

1. Spotify's market cap is over $20 billion

According to statistics, the current market value of Spotify in May 2022 is 20.66 billion. As a result, Spotify is now the 759th most valuable company in the world, based on share price.

2. A total of 2.1 billion USD was raised by the company in Sweden.

According to Spotify's latest financial reports, the company has raised $2.1 billion in 18 rounds of funding. On February 25, 2021, they received a post-IPO fundraising round.

3. Spotify generates 9.67 billion euros in revenue annually.

Spotify's revenue is expected to reach 9.67 billion euros by 2020, up from 7.88 billion euros in 2017. Spotify's premium subscriptions generated little advertising money.

4. In 2021, Spotify earned more than 2.69 billion euros.

Spotify generated more than 2.69 billion euros in the fourth quarter of 2021, compared to 2.15 billion euros in the same quarter of the previous financial year.

5. Spotify's premium segment generated 8.5 billion euros.

The increase in revenue from premium and ad-supported services is another Spotify indicator that shows the growth rate of the company's business plan.


6. Spotify makes most of its revenue in the United States.

Music streaming service Spotify, present in more than 180 countries, is generating money in several places according to Spotify's latest figures. In terms of revenue, the US leads the way, followed by the UK.

7. Spotify's revenue, 33.21 billion euros, goes to rights holders.

Spotify has paid out €21 billion to music rights holders since its inception in February 2021, according to businessofapps.com.

Download statistics from Spotify

1. By October 2021, Spotify's Android app had been downloaded 13.37 million times.

As of October 2021, Statista estimates that Android users have downloaded the streaming service about 13.37 million times.

2. According to the company, more than one billion Spotify users have downloaded the app on Android devices.

On May 2, 2021, the number of downloads of the Spotify app on the Android Market exceeded one billion, according to the latest Spotify statistics.

3. Spotify Lite has been downloaded by more than 10 million people.

The basic version of the media streaming app has been downloaded by more than 10 million people in 37 countries.

4. Spotify is available for download on mobile devices and Windows computers.

This is an interesting fact about Spotify. Android, iOS and Windows users have something to cheer about as the highly advanced music app is available for download on the Google Play Store and the Apple Store for mobile devices. You can also download it on Windows.

Spotify user statistics: How many people use Spotify?

1. Spotify has over 400 million active users.

In the fourth quarter of 2021, there were more than 406 million active Spotify users, according to Spotify. That's an increase of almost 60 million people in just one year.

2. About 37 countries can access Spotify Lite.

The popularity of the light version of the application, which takes only 10 MB to install and works in about 37 countries, has increased.

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3. There are more than 180 million Spotify premium users.

Another interesting fact about Spotify users is that the number of premium users increased from 55 million in the fourth quarter of 2020 to 158.180 million in the fourth quarter of 2021. This clearly shows that Spotify's business strategy is successful as it focuses separately on free and premium users. As a result, any aspiring music streaming entrepreneur should keep this in mind when pitching the idea to their staff.

4. 83.1 million people use Spotify in the United States.

It's important to remember that the United States is Spotify's biggest market. According to eMarketer, there are currently 83.1 million Spotify paying users in the United States. Spotify's internal data shows that the brand's popularity in India has more than tripled since its launch.

5. Spotify brand awareness tripled in India.

Spotify's internal data shows that the brand's popularity in India has more than tripled since its launch.

6. Millennials make up 29 percent of Spotify's user base.

According to Spotify statistics, a quarter of users are between the ages of 18 and 29. The music streaming service Spotify is popular among people from all walks of life as shown in the table below.

7. Spotify has a 56 percent male user base.

Although Spotify is mostly used by men, it is slowly but surely gaining popularity among women. The graph below shows that this is the case.

8. Spotify is used by 52 percent of its customers to listen to music on their mobile phones.

Spotify can be used on different devices. However, Spotify is most popular on smartphones and tablets. More than half of Spotify users use their smartphone to access the service, the other half use their tablet.

9. Spotify Premium subscribers use an average of 2.4 MB of data per minute.

Premium user consumes 2.4 MB per minute or 115.2 MB per hour to get the best streaming quality. As a result, the membership fee for Spotify is significantly higher than the membership fee for Apple Music. To prevent users from switching to Apple's service, the app added a setting to reset the streaming speed to normal. That way, they can listen to their favorite songs without breaking the bank.

10. Spotify users spend 148 minutes listening to the service every day.

Spotify subscribers listen to music on their multiplatform gadget for 148 minutes every day. This is just another indication of the growing popularity of Spotify's on-demand entertainment service, as evidenced by the growing number of active users.

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11. More than 10 percent of Americans listen to Spotify at least once a week.

Spotify songs can be heard on different frequencies in the United States, just like in other countries.

12. The user spends 41 hours a week on artists.

A typical week on Spotify contains songs from 41 different artists. As a result, Spotify seems to be the platform that allows musicians to communicate more quickly with a wider audience.

13. Spotify users create 17 percent of the playlists they listen to.

Spotify playlists can be divided into three types: User Generated Content (UGC), Personalized Playlists (P) and Curated Playlists (C). More than a quarter of the time, the playlists people listen to are custom-made.

14. 55 percent of Spotify users signed up through Facebook.

Spotify has made it much easier for new users to sign up for a new account by integrating with their social media accounts. The value split above can be used to derive this conclusion.

Spotify demographics: where is Spotify available?

1. There are more than 180 countries where Spotify is available.

As of now, Spotify is available in 184 countries, with the majority of users coming from the European Union, North America, and Latin America. Spotify plans to expand its operations to other countries in the near future. If a music streaming service is serious about expanding its reach to as many people as possible, that's a good sign.

2. There are several platforms where Spotify is available.

Along with Android and iOS, Apple macOS and Windows are also supported by the company's apps. Users can now listen to music from more devices thanks to the addition of the 'Spotify Connect' feature launched by the company.

Random Spotify playlist and music statistics

1. Spotify has over 3 million podcasts available.

Spotify's podcast option is also gaining popularity in the industry. Spotify has an estimated 3.2 million podcasts in its library, with many more awaiting approval.

2. Over 80 million songs and 4 billion playlists to choose from.

According to the latest data, more than 80 million songs and 4 billion playlists are already available on Spotify. On-demand music services and radio are struggling to keep up with the demand for these tunes, both recent and historic.

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3. It is estimated that more than 60,000 songs are added to the site every day.

In addition to listening to music that is currently available, the Spotify app allows users to upload songs from their own devices. According to Spotify's listening statistics, this results in an additional 60,000 songs per day.

4. More than a hundred songs have been played a billion times on Spotify.

On Spotify, as of February 2022, more than 1 billion are playing about 100 different songs, from "Shape of You" to "Closer" and "Havana," according to listenership data.

5. Almost 20 percent of the music on the app has never been listened to.

Although Spotify has made it incredibly easy for musicians to promote their music and increase visibility, many songs remain unheard. About 20 percent of the music on Spotify has never been listened to, according to data from 2022.

Spotify purchase and investment statistics

1. He bought 24 other companies.

When comparing Spotify and other music streaming services, it is important to note that Spotify has acquired 24 other companies. Whooshkaa is their latest purchase, made in December 2021.

Who are Spotify's main competitors?

1. Spotify's main rivals are the following:

Spotify subscription services

1. Spotify has both a free and a premium plan

According to Spotify, there are two main subscription services available. There is free service Spotify and Spotify Premium. In general, Spotify Premium has the following services: supports more than 50 million songs; there is the availability of audio books and podcasts; you can travel abroad with your music; you can select and arrange any song you want on your mobile device; no pop-up ads unlike the free plan; you can download podcasts and music; Your music is top quality. Premium is divided into subcategories:

Premium Individual supports all premium features. Premium Student: There is a 50 percent discount for up to four years, but you must renew at least three times every twelve months. Premium Duo: Two roommates can get two accounts for the price of one premium account. Premium family: Each of the six roommates receives a Premium account with a discount. The Spotify Premium family offers Spotify Kids and Explicit Filter. Spotify Kids has a free app with several kid-friendly playlists, soundtracks and songs. In the Spotify explicit filter, users can opt out of receiving explicit content by using a clear plan filter. Premium Trials: The Premium plan can be tried at a discounted price or even free for those who have never had it before or are members of a Premium plan such as Duo or Family. Signing up for a free trial still requires a valid payment method. When the trial period ends, this information is required to confirm your location and begin processing payments for Premium.

Q. Who are the current Spotify subscribers in 2022?

According to Spotify's 2022 statistics, the app has around 180 premium users.

Q. Is Spotify the streaming service with the most users?

Naturally. Streaming music and movies has never been easier. And Spotify's wide range of devices, song catalog and subscription options are why it beat out Pandora, Tidal and other music streaming services.

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Now that you've seen Spotify's projected growth in 2022, you're probably convinced that the music streaming business has a bright future. Several new companies are already preparing to invest in this area, which takes into account a wide range of industry trends and technologies to help companies gain a competitive edge over their competitors. Businesses and users are eager to know what will happen next. Contact a reputed entertainment app development company if you are also thinking of starting a fantasy sports or entertainment app.

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How many people are on Spotify 2023? ›

How Many Users Does Spotify Have? (2023) There will be 517.69 million monthly active Spotify users worldwide in 2023, which includes approximately 229 million premium subscribers. The total number of users this year is 22.7% higher, or 95.69 million more, compared to the previous year.

How many songs does Spotify have 2023? ›

Spotify has over 100 million tracks on the platform in 2023.

How much is Spotify worth 2023? ›

How much a company is worth is typically represented by its market capitalization, or the current stock price multiplied by the number of shares outstanding. Spotify Technology net worth as of May 29, 2023 is $28.59B.

Who is the #1 artist on Spotify? ›

As of May 2023, Canadian singer The Weeknd is the artist with the most monthly listeners on Spotify, while American singer-songwriter Taylor Swift is the female artist with the most monthly listeners. *Updated every 2–4 days. Last Top 30 edit was May 29, 2023. Last Top 50 edit was May 23, 2023.

Who is the most streamed artist on Spotify 2023? ›

Eminem in Top 10 Most Streamed Spotify Artists of 2023 So Far
  • The Weeknd — 4.66 billion.
  • Drake — 3.58 billion.
  • Sza — 2.79 billion.
  • Feid — 2.53 billion.
  • 21 Savage — 2.29 billion.
  • Shakira — 2.2 billion.
  • Eminem — 2.17 billion.
  • Rihanna — 2.12 billion.
Apr 19, 2023

Who does Spotify target? ›

Spotify Target Audience
CriteriaSpotify Target Audience
AgeMainly 18-24 years
Total markets178+
GenderMore men than women
Top countriesThe USA, Europe, Latin America, North America
1 more row
Feb 15, 2023

Is 7 years on Spotify? ›

7 Years - Single by Lukas Graham | Spotify.

How many users does Spotify have 2025? ›

1) Spotify could have 635M users, including 277M Premium subs, in 2025; 2) Spotify has a differentiated freemium model at scale and is ramping up paid subscriptions; and 3) investments in podcasts and Two-Sided Marketplace have the potential to drive margin leverage and engagement over the long term.

How many Spotify plays for $1000 dollars? ›

How many streams on Spotify = $1000? On average, you'll have to earn 300,000 to 350,000 streams to generate roughly $1000.

Why did Taylor Swift leave Spotify? ›

Swift in 2014 removed her entire catalogue from the streaming site after feeling that they did not value her art. The move was to bring light to how she felt about her own music as well as that of her musical colleagues.

Who is #3 on Spotify? ›

There's been movement in the top ten most-streamed artists Spotify list since we last checked in May 2022. Drake and Bad Bunny still lead the pack, but Taylor Swift has climbed up from 7th place to take the number 3 spot.

Who has the most 1 billion streams on Spotify? ›

The Beatles song "Here Comes the Sun" has racked up more than 1 billion streams on Spotify. The song from the album "Abbey Road" joins 405 other songs in Spotify's Billions Club. Miley Cyrus' song "Flowers" recently became the fastest song to have gotten more than 1 billion.

Has anyone ever had 100 million monthly listeners? ›

The Weeknd becomes first artist in history to hit 100 million monthly Spotify listeners. The Weeknd has broken a Spotify record by becoming the first artist on the platform to hit 100 million monthly listeners.

What is the most played song on Spotify? ›

"Blinding Lights" by the Weeknd is the most-streamed song on Spotify, with over 3.6 billion streams.

Who is fastest growing Spotify artist? ›

Jungkook is the number one, fastest growing artist in the world on Spotify. According to Visual Capitalist, Jungkook ranks above any other artist for the fastest growing followers on the platform. Jungkook takes the number one spot on the list, followed by Bad Bunny, Taylor Swift, BTS, and Billie Eilish.

Who is the most popular singer in the world? ›

Abel Tesfaye, more commonly known as The Weeknd, is statistically the most popular musician on the planet, and no one else even comes close. The 33-year-old Canadian singer's success has seen him set two new Guinness World Records titles: Most monthly listeners on Spotify – 111.4 million (as of 20 March 2023)

How to get Spotify Premium for free 2023? ›

Use Smachine website

In 2023 various online websites offer an option to get a free Spotify premium account to listen to the music of your choice. There are genuine steps that will help in having a good experience in listening to songs for free. 1. Open the https://smachine.co/ website on your Smartphone.

Does Spotify Wrapped 2023 count December? ›

In addition to individualized data, Spotify Wrapped also includes information about activity on the Spotify platform as a whole. While Spotify Wrapped is commonly referred to as an annual collection of data, only activity from January 1 to October 31 is counted for any given year.

Is Spotify Wrapped accurate? ›

Although it's possible that, just like Apple Music, Spotify Wrapped only counts online streams of songs and doesn't track offline streams of songs. In other words, a portion of your listening habits could be missing. That being said, for the most part, your results should be pretty accurate.

Where is Spotify most popular? ›

The United States is responsible for the single largest Spotify market in the world.

Do older people listen to Spotify? ›

A majority of Spotify users are under 35 years old, but the average age has been increasing steadily over the years, as music streaming becomes the dominant listening format for all ages.

What is Spotify's current strategy? ›

Spotify follows a freemium business model combined with a self-serving funnel, where free users (also monetized with advertising) are funneled into premium plans through a set of prompts built into the product to enable these free users to become premium members.

How long is the longest song on Spotify? ›

It's called “Symphony of the Crown” by Canadian artist Earthena. It clocks in at an impressive 48 hours, 39 minutes, and 43 seconds. In October 2021, this track surpassed PC III's 2016 tune “The Rise and Fall of Bossanova” (13 hours, 23 minutes, and 32 seconds).

Why is Spotify stopping at 7 seconds? ›

If Spotify randomly stops, it could be due to an overused CPU or overloaded RAM. In this case, restarting the app should resolve the issue. To do this, simply close the Spotify app and reopen it.

What age range is Spotify? ›

Is Spotify appropriate for my child? We have designed Spotify to be appropriate for listeners 13+ years of age, although the minimum age for using the service varies according to local law.

How fast is Spotify growing? ›

The streaming company reported 515 million monthly active users, up 22% from a year earlier. That topped company expectations by 15 million and marked its largest-ever first-quarter growth. Spotify said that growth came across nearly all age demographics and from both developed and developing markets.

Can Spotify be lifetime? ›

Spotify is not a one time purchase service. It has a monthly/yearly subscription for which you have to pay. Depending upon your listening habits, you can choose from either of the options.

Why is Spotify not profitable? ›

The bulk of Spotify's cost of sales consists of royalties paid to artists and record labels, which eats away the majority of the company's top line, leading to very slim gross profits.

How much does 1000000 plays on Spotify pay? ›

For instance, based on my knowledge, as an artist, you will make: The average price per stream is $0.004. $4 for every 1,000 streams. $4000 for each million streams.

How much Spotify pays for $100 million streams? ›

As for how much Spotify pays per stream, they pay roughly $0.04 per 10 streams. So, 1000 streams would be around $4, and 100,000 streams would be $400. Remember, this result may be lower based on certain factors such as if only half of your song was listened to.

How much money per 100 plays on Spotify? ›

Spotify pays artists between $0.003 - $0.005 per stream on average. That works out as an approx revenue split of 70/30 - so that's 70% to the artist/rights holders and 30% to Spotify.

How much does 500000 Spotify plays pay? ›

Based on a $0.005 payout per stream, 500000 streams would generate a revenue of $2500.

How much is 300k plays on Spotify? ›

Based on the average payout of $0.003/stream, to earn $1000 on Spotify, you'll need to get 300,000 – 350,000 streams. But again, how much Spotify pay per stream varies, so the number can range from 150,000 – 600,000 thousand streams per $1000.

How much does Drake make from Spotify? ›

According to edm.com, the “Hotline Bling” singer profits the most out of any artist on the platform, taking $52.5m from 21.5 billion streams. The rapper is reportedly worth around $250m. The Independent has contacted a representative of Drake for comment.

What artists are not on Spotify? ›

Entertainment figures Neil Young, left, Joni Mitchell, Ava DuVernay and India Arie have cut ties with Spotify. Veteran singer-songwriter Neil Young recently urged “other artists and record companies” to “move off the SPOTIFY platform and stop supporting SPOTIFY's deadly misinformation about COVID.”

Why is Spotify better than Apple Music? ›

Spotify may seem like the better option because it has a free tier as well as its premium subscription, while Apple Music is a paid-only service. The features that Spotify Premium offers are undoubtedly compelling: no ads, unlimited skips and the ability to play music offline.

Who invented Spotify? ›

Who is the most followed girl group Spotify? ›

Blackpink becomes first female group in history to surpass 40 million followers on Spotify.

Why is bad bunny so popular? ›

Bad Bunny is deeply rooted and he is not just a performer, he is a true artist and a real compassionate human that appreciates our culture and connects with anyone willing to give him a chance. He has made millions of people feel seen and important, while providing joy or a place to escape.

What is the fastest song to reach 1 billion streams? ›

American popstar Miley Cyrus has beaten the record made jointly by Harry Styles' 'As It Was' and Justin Bieber and The Kid LAROI's 'Stay' by becoming the fastest ever artist to reach 1 billion streams on Spotify with her hit 'Flowers'.

Who is the most streamed female artist? ›

Taylor Swift (USA) surged ahead of Ariana Grande as the most streamed female artist on Spotify soon after her 12th studio album Midnights hit streaming services worldwide on 21 October 2022.

What is the fastest song to reach 1 billion streams on Spotify? ›

It's official: Miley Cyrus's hit song “Flowers” danced itself into the record books yet again, reaching one billion streams faster than any other song in Spotify history.

Who is #2 on Spotify? ›

Ed Sheeran

Who is 1 on Spotify? ›

Most Popular Artists on Spotify by Monthly Listeners

Currently, The Weeknd is the most-streamed artist on Spotify, with over 108.52 million monthly listeners.

Who is the #1 artist on Spotify right now? ›

The top global artists of 2022

It's a three-peat for global recording artist Bad Bunny. The singer-songwriter is the year's most-streamed artist in the world on Spotify—a spot he's held since 2020.

Is Spotify Wrapped out 2023? ›

When does Wrapped 2023 start? Spotify will start counting data for Wrapped 2023 from January 1. Although there is no set date for when Spotify 2023 will be released, it came out on December 1 in 2021 and on November 30 in 2022, so it will likely drop at a similar time next year.

How many current users does Spotify have? ›

Its premium subscriber forecast of 217 million for the current quarter also beat expectations of 212 million. The company forecast monthly active users of 530 million. Spotify last year laid out plans to get one billion users by 2030 and reach $100 billion in annual revenue.

What has 3 billion plays on Spotify? ›

"Blinding Lights" by the Weeknd is the most-streamed song on Spotify, with over 3.5 billion streams.

What age group uses Spotify? ›

Most of Spotify's Users in the U.S. Are Ages 25-34

The largest age group on Spotify is those between the ages of 25 and 34.

How popular is Spotify over time? ›

Spotify has a 33.8% market share in the music streaming space. Among the 487 million people that have a music streaming subscription, 165 million of them are subscribed to Spotify (as of mid-2021). Over the past 5 years, Spotify's market share has been consistently in the 32%-43% range.

Is Spotify Wrapped ending? ›

Spotify Wrapped 2022 stopped collecting your data on Oct. 31.

How long is Spotify Wrapped available? ›

Spotify Wrapped playlists and results are available every November/December from the Spotify home screen. The section typically disappears from the app at the start of January, but you can still access your Spotify Wrapped playlists all year.

Why is Spotify so popular? ›

However, the biggest success factor of Spotify is that it restored freedom and access to the users. One has access to every song he/she aspires to listen to, and one does not have to pay for it. Spotify's unique selling point was that it provided the same service that Napster did.

How much Spotify pays for $1 million? ›

For instance, based on my knowledge, as an artist, you will make: The average price per stream is $0.004. $4 for every 1,000 streams. $4000 for each million streams.

What is top 1% of Spotify listeners? ›

What exactly does top percent mean on Spotify Wrapped? The title "top percent" is pretty self-explanatory. The figure reflects to what extent a user is in an artist's top listening base, essentially meaning they listen to their music more than the average listener.


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