37 statistics of Spotify in 2023 are listed (2023)

When it comes to the music streaming market, Spotify is the clear leader. The media services company founded in Sweden has opened the way for music lovers to buy their favorite songs online. It has improved the way people around the world listen to music. In this post, I will tell you about 30+ facts and statistics about Spotify to show how popular this music streaming platform is. You can learn a lot about Spotify and its plans to dominate the music streaming industry by looking at the company's statistics. In the next section of this article, we will dive into amazing statistics and facts about the most used music streaming platform, Spotify. These facts and statistics are authentic and well researched.

History of Spotify

1. The idea of ​​Spotify first came into focus in 2006, and the app was released two years later in 2008.

According to research, Spotify was created in 2006. Daniel Ek is credited with founding Spotify. Initially, the service was only available in six European countries. However, in 2011, it debuted on the American market, which had enormous development potential. There are two ways to listen to music on Spotify: free and premium options. In the free option, you are allowed to listen to music for free, but you also have to watch commercial breaks every few songs. To access the full content of the platform without interrupting advertising, a premium version is available. Streaming your music in higher quality is another advantage. In order to effectively control the spread, the site initially only offered free accounts to invitees. At the same time, paid services also became available.

2. Spotify launched its free service in the UK in February 2009.

Research shows that a year after Spotify's expected success, the company reverted to its "invitation-only" approach around Christmas. Premium cards of one, three, six and 12 months have also been introduced for listeners, allowing them to upgrade to a premium service. In 2011, when it entered the American market, the brand took a new approach. For the first six months, only a free trial with in-app purchases was offered. New users can enjoy ad-free music as much as they want. After the end of the six-month period in January 2012, only 10 hours of listening per month and repeating five songs are allowed. In March of that year, there were no restrictions.

Financial statistics of Spotify

1. Spotify's market cap is over $20 billion

According to statistics, the current market value of Spotify in May 2022 is 20.66 billion. As a result, Spotify is now the 759th most valuable company in the world, based on share price.

2. A total of 2.1 billion USD was raised by the company in Sweden.

According to Spotify's latest financial reports, the company has raised $2.1 billion in 18 rounds of funding. On February 25, 2021, they received a post-IPO fundraising round.

3. Spotify generates 9.67 billion euros in revenue annually.

Spotify's revenue is expected to reach 9.67 billion euros by 2020, up from 7.88 billion euros in 2017. Spotify's premium subscriptions generated little advertising money.

4. In 2021, Spotify earned more than 2.69 billion euros.

Spotify generated more than 2.69 billion euros in the fourth quarter of 2021, compared to 2.15 billion euros in the same quarter of the previous financial year.

5. Spotify's premium segment generated 8.5 billion euros.

The increase in revenue from premium and ad-supported services is another Spotify indicator that shows the growth rate of the company's business plan.

6. Spotify makes most of its revenue in the United States.

Music streaming service Spotify, present in more than 180 countries, is generating money in several places according to Spotify's latest figures. In terms of revenue, the US leads the way, followed by the UK.

7. Spotify's revenue, 33.21 billion euros, goes to rights holders.

Spotify has paid out €21 billion to music rights holders since its inception in February 2021, according to businessofapps.com.

Download statistics from Spotify

1. By October 2021, Spotify's Android app had been downloaded 13.37 million times.

As of October 2021, Statista estimates that Android users have downloaded the streaming service about 13.37 million times.

2. According to the company, more than one billion Spotify users have downloaded the app on Android devices.

On May 2, 2021, the number of downloads of the Spotify app on the Android Market exceeded one billion, according to the latest Spotify statistics.

3. Spotify Lite has been downloaded by more than 10 million people.

The basic version of the media streaming app has been downloaded by more than 10 million people in 37 countries.

4. Spotify is available for download on mobile devices and Windows computers.

This is an interesting fact about Spotify. Android, iOS and Windows users have something to cheer about as the highly advanced music app is available for download on the Google Play Store and the Apple Store for mobile devices. You can also download it on Windows.

Spotify user statistics: How many people use Spotify?

1. Spotify has over 400 million active users.

In the fourth quarter of 2021, there were more than 406 million active Spotify users, according to Spotify. That's an increase of almost 60 million people in just one year.

2. About 37 countries can access Spotify Lite.

The popularity of the light version of the application, which takes only 10 MB to install and works in about 37 countries, has increased.

3. There are more than 180 million Spotify premium users.

Another interesting fact about Spotify users is that the number of premium users increased from 55 million in the fourth quarter of 2020 to 158.180 million in the fourth quarter of 2021. This clearly shows that Spotify's business strategy is successful as it focuses separately on free and premium users. As a result, any aspiring music streaming entrepreneur should keep this in mind when pitching the idea to their staff.

4. 83.1 million people use Spotify in the United States.

It's important to remember that the United States is Spotify's biggest market. According to eMarketer, there are currently 83.1 million Spotify paying users in the United States. Spotify's internal data shows that the brand's popularity in India has more than tripled since its launch.

5. Spotify brand awareness tripled in India.

Spotify's internal data shows that the brand's popularity in India has more than tripled since its launch.

6. Millennials make up 29 percent of Spotify's user base.

According to Spotify statistics, a quarter of users are between the ages of 18 and 29. The music streaming service Spotify is popular among people from all walks of life as shown in the table below.

7. Spotify has a 56 percent male user base.

Although Spotify is mostly used by men, it is slowly but surely gaining popularity among women. The graph below shows that this is the case.

8. Spotify is used by 52 percent of its customers to listen to music on their mobile phones.

Spotify can be used on different devices. However, Spotify is most popular on smartphones and tablets. More than half of Spotify users use their smartphone to access the service, the other half use their tablet.

9. Spotify Premium subscribers use an average of 2.4 MB of data per minute.

Premium user consumes 2.4 MB per minute or 115.2 MB per hour to get the best streaming quality. As a result, the membership fee for Spotify is significantly higher than the membership fee for Apple Music. To prevent users from switching to Apple's service, the app added a setting to reset the streaming speed to normal. That way, they can listen to their favorite songs without breaking the bank.

10. Spotify users spend 148 minutes listening to the service every day.

Spotify subscribers listen to music on their multiplatform gadget for 148 minutes every day. This is just another indication of the growing popularity of Spotify's on-demand entertainment service, as evidenced by the growing number of active users.

11. More than 10 percent of Americans listen to Spotify at least once a week.

Spotify songs can be heard on different frequencies in the United States, just like in other countries.

12. The user spends 41 hours a week on artists.

A typical week on Spotify contains songs from 41 different artists. As a result, Spotify seems to be the platform that allows musicians to communicate more quickly with a wider audience.

13. Spotify users create 17 percent of the playlists they listen to.

Spotify playlists can be divided into three types: User Generated Content (UGC), Personalized Playlists (P) and Curated Playlists (C). More than a quarter of the time, the playlists people listen to are custom-made.

14. 55 percent of Spotify users signed up through Facebook.

Spotify has made it much easier for new users to sign up for a new account by integrating with their social media accounts. The value split above can be used to derive this conclusion.

Spotify demographics: where is Spotify available?

1. There are more than 180 countries where Spotify is available.

As of now, Spotify is available in 184 countries, with the majority of users coming from the European Union, North America, and Latin America. Spotify plans to expand its operations to other countries in the near future. If a music streaming service is serious about expanding its reach to as many people as possible, that's a good sign.

2. There are several platforms where Spotify is available.

Along with Android and iOS, Apple macOS and Windows are also supported by the company's apps. Users can now listen to music from more devices thanks to the addition of the 'Spotify Connect' feature launched by the company.

Random Spotify playlist and music statistics

1. Spotify has over 3 million podcasts available.

Spotify's podcast option is also gaining popularity in the industry. Spotify has an estimated 3.2 million podcasts in its library, with many more awaiting approval.

2. Over 80 million songs and 4 billion playlists to choose from.

According to the latest data, more than 80 million songs and 4 billion playlists are already available on Spotify. On-demand music services and radio are struggling to keep up with the demand for these tunes, both recent and historic.

3. It is estimated that more than 60,000 songs are added to the site every day.

In addition to listening to music that is currently available, the Spotify app allows users to upload songs from their own devices. According to Spotify's listening statistics, this results in an additional 60,000 songs per day.

4. More than a hundred songs have been played a billion times on Spotify.

On Spotify, as of February 2022, more than 1 billion are playing about 100 different songs, from "Shape of You" to "Closer" and "Havana," according to listenership data.

5. Almost 20 percent of the music on the app has never been listened to.

Although Spotify has made it incredibly easy for musicians to promote their music and increase visibility, many songs remain unheard. About 20 percent of the music on Spotify has never been listened to, according to data from 2022.

Spotify purchase and investment statistics

1. He bought 24 other companies.

When comparing Spotify and other music streaming services, it is important to note that Spotify has acquired 24 other companies. Whooshkaa is their latest purchase, made in December 2021.

Who are Spotify's main competitors?

1. Spotify's main rivals are the following:

Spotify subscription services

1. Spotify has both a free and a premium plan

According to Spotify, there are two main subscription services available. There is free service Spotify and Spotify Premium. In general, Spotify Premium has the following services: supports more than 50 million songs; there is the availability of audio books and podcasts; you can travel abroad with your music; you can select and arrange any song you want on your mobile device; no pop-up ads unlike the free plan; you can download podcasts and music; Your music is top quality. Premium is divided into subcategories:

Premium Individual supports all premium features. Premium Student: There is a 50 percent discount for up to four years, but you must renew at least three times every twelve months. Premium Duo: Two roommates can get two accounts for the price of one premium account. Premium family: Each of the six roommates receives a Premium account with a discount. The Spotify Premium family offers Spotify Kids and Explicit Filter. Spotify Kids has a free app with several kid-friendly playlists, soundtracks and songs. In the Spotify explicit filter, users can opt out of receiving explicit content by using a clear plan filter. Premium Trials: The Premium plan can be tried at a discounted price or even free for those who have never had it before or are members of a Premium plan such as Duo or Family. Signing up for a free trial still requires a valid payment method. When the trial period ends, this information is required to confirm your location and begin processing payments for Premium.

Q. Who are the current Spotify subscribers in 2022?

According to Spotify's 2022 statistics, the app has around 180 premium users.

Q. Is Spotify the streaming service with the most users?

Naturally. Streaming music and movies has never been easier. And Spotify's wide range of devices, song catalog and subscription options are why it beat out Pandora, Tidal and other music streaming services.

Conclusion

Now that you've seen Spotify's projected growth in 2022, you're probably convinced that the music streaming business has a bright future. Several new companies are already preparing to invest in this area, which takes into account a wide range of industry trends and technologies to help companies gain a competitive edge over their competitors. Businesses and users are eager to know what will happen next. Contact a reputed entertainment app development company if you are also thinking of starting a fantasy sports or entertainment app.